Each family of Google products is identified by different colours within the Google brand. The web family which consists of ‘Search,’ ‘Toolbar’ and ‘Chome’ is white because it is the key colour of the brand, and it could be argued that the web products are the most original of the Google range.
The puzzle pieces provide a keep sake for the buyer. Besides being able to ‘build’ your own Google, the
A selection of products are displayed in pop up stands so they can feature in various popular stores. This is so the product can fit in with the customers everyday routine and they won’t have to go out of their way to find the products. They are encased in a white stand to reflect Google’s iconic simplicity.