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YCN Student Design Awards 2011-12 | Google. 'Create an imaginary packaging range for Google’s family of products.'
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YCN Student Design Awards 2011-12 | Google. 'Create an imaginary packaging range for Google’s family of products.'




The ‘Google Web’ family.

Each family of Google products is identified by different colours within the Google brand. The web family which consists of ‘Search,’ ‘Toolbar’ and ‘Chome’ is white because it is the key colour of the brand, and it could be argued that the web products are the most original of the Google range.

Front and Back of 'Google Chrome' product.
The Puzzle Pieces.

The puzzle pieces provide a keep sake for the buyer. Besides being able to ‘build’ your own Google, the 
pieces act as collectables, which is hopefully an insentive to want to explore more products. Each product features an illustrative mark on the back of the puzzle piece and on the front of the backing card; so those 
who are less savvy about Google and its products can associate the purpose of each one with a recognisable ‘household’ item.
Front and back of 'Google Earth' puzzle piece.
A selection of products collected and pieced together.
Point of Sale.

A selection of products are displayed in pop up stands so they can feature in various popular stores. This is so the product can fit in with the customers everyday routine and they won’t have to go out of their way to find the products. They are encased in a white stand to reflect Google’s iconic simplicity.

Gift card wallets are picked up at the point of purchase.