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Rebrand for the men and women's fashion store and online shop Goodstead in Edinburgh. The concept of this rebrand was to create a balance betwe… Read More
Rebrand for the men and women's fashion store and online shop Goodstead in Edinburgh. The concept of this rebrand was to create a balance between the masculine and the feminine and to produce a brand that prides itself in being unisex. In order to do this, inspiration was found from Japanese aesthetics with the use of white space and natural materials. Not only this, it reflects the association that the brand already has with nature and the outdoors and avoids any stereotypical visuals. Read Less
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Rebrand for the men and women's fashion store and online shop Goodstead in Edinburgh. 
The concept of this rebrand was to create a balance between the masculine and the feminine and to produce a brand that prides itself in being unisex. In order to do this, inspiration was found from Japanese aesthetics with the use of white space and natural materials.  Not only this, it reflects the association that the brand already has with nature and the outdoors and avoids any stereotypical visuals.