Although Goodies sells FMCGs and branded products, it also has some exclusively branded products such as bakery items, juices, cooked meals, spices and dairy products. This called for a sub-sub-branding level. I tackled this by creating a system of stickers that are stuck on the front and the back of packages. The front sticker bears the product category visual, while the rear sticker contains the actual product name. In certain cases, such as the pantry food, the containers can be stacked in an appealing way whereby the front sticker shows on certain containers and the rear stick shows on others. As the Arabic logo is secondary in the identity, I placed it on the rear sticker since it functions as a secondary layer of information as well.