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In this campaign for GoodStart Probiotic, which included the first ever TV spot in Canada for an infant formula, we zeroed in on a higher order e… Read More
In this campaign for GoodStart Probiotic, which included the first ever TV spot in Canada for an infant formula, we zeroed in on a higher order emotional benefit that would really resonate with moms. Nothing says “healthy baby” more than a “happy baby” so we focused on moments of sheer joy among infants, helped along by the nutritional power of GoodStart Probiotic. Read Less
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In this campaign for GoodStart Probiotic, which included the first ever TV spot in Canada for an infant formula, we zeroed in on a higher order emotional benefit that would really resonate with moms. Nothing says “healthy baby” more than a “happy baby” so we focused on moments of sheer joy among infants, helped along by the nutritional power of GoodStart Probiotic.
TV :30
CREDITS: Creative Director: Tracey Cooke (Torre Lazur McCann) Art Director: Chris Paleczny (Torre Lazur McCann) Copywriter: Marc Genesee (Torre Lazur McCann) Director: Christina Hodnet (Sons & Daughters) Editor: Andy Ames (Panic & Bob) Music: Jody Colero (Silent Joe)
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