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Snake is one of the twelve zodiac animals. In the snake year, people in the Orient society tend to say auspicious words and give messages of cong… Read More
Snake is one of the twelve zodiac animals. In the snake year, people in the Orient society tend to say auspicious words and give messages of congratulations to each other during the Chinese New Year. The graphic designer is thinking about how to present auspicious words of the snake year with visual images. Finally, the designer is inspired by the shape of the snake head and the diamond patterns of snake skin. The work of Chinese characters “Good Luck in Snake Year” is created by the combination of diamond patterns with pictograph. With the humorous messages of congratulation with the modern and clear character design, the designer hopes to have young people re-find the animated and celebrative atmosphere of Chinese New Year and to continue the traditional and cultural custom of saying good words during the New Year. 蛇是十二生肖属相之一,適逢蛇年,東方社會總會在過年的時候互道吉祥話及賀詞,身為平面設計師,正思考著如何用視覺畫面來呈現屬於蛇年的吉祥話?於是從蛇頭的形狀及蛇皮上的菱形紋路獲得靈感,運用菱形結構結合象形符號創作出“蛇行大運”的漢字作品,詼諧幽默的祝賀詞搭配現代洗練的字體設計,期望能讓年輕人重新拾回年節熱鬧的慶祝氣氛,以及延續說好話過好年的傳統文化習俗。 Read Less
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Snake is one of the twelve zodiac animals. In the snake year, people in the Orient society tend to say auspicious words and give messages of congratulations to each other during the Chinese New Year. The graphic designer is thinking about how to present auspicious words of the snake year with visual images. Finally, the designer is inspired by the shape of the snake head and the diamond patterns of snake skin. The work of Chinese characters “Good Luck in Snake Year” is created by the combination of diamond patterns with pictograph. With the humorous messages of congratulation with the modern and clear character design, the designer hopes to have young people re-find the animated and celebrative atmosphere of Chinese New Year and to continue the traditional and cultural custom of saying good words during the New Year.

蛇是十二生肖属相之一,適逢蛇年,東方社會總會在過年的時候互道吉祥話及賀詞,身為平面設計師,正思考著如何用視覺畫面來呈現屬於蛇年的吉祥話?於是從蛇頭的形狀及蛇皮上的菱形紋路獲得靈感,運用菱形結構結合象形符號創作出“蛇行大運”的漢字作品,詼諧幽默的祝賀詞搭配現代洗練的字體設計,期望能讓年輕人重新拾回年節熱鬧的慶祝氣氛,以及延續說好話過好年的傳統文化習俗。