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We developed the brand and communication strategy for a new natural deli / gift shop in Argentina.
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We developed the brand and communication strategy for a new natural deli / gift shop in Buenos Aires, Argentina. We helped position this new business as a high end, trendy competitor in a rapidly rising green oriented market. We immersed ourselves fully into print, packaging, interior design, web and photography in order to create an attractive new identity for the next go to "green place" on the block.
 
Today, Good & Green is a success story and is already planning on setting up several new shops around the city. 
We designed the G&G isologo and brandbook entirely from the bottom up.
We developed each employee's card with a different vegetable / fruit on the name side, giving each a personal identifier.
Print production included everything from stationary to flyers.
We designed some awesome tri fold brochures to let people know what the fuss was all about.
We made several branded stickers for multiple uses, from sealing paper bags to labeling containers.
We created a "Coming Soon" page while the store was being set up and the website was in development.
We developed an easy to use one page html website to make you want to get your bike and come visit the place.
We styled the brand's social networks to create a continous viral buzz.
We customized the store's exterior look.
We made sure the first thing any customer sees when entering the store is the brands name, located just above the handwritten chalkboard menu.
We advised business owners on the interior decoration and layout of the store.
We photographed some of their delicious natural dishes.
We photographed the inside of the place.
When it was all ready we sat down, enjoyed a coffee and planned our next steps...