Good Bag Campaign
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The Good Bag Campaign (Dobra Torba) is a product with social and economical benefits for the empowerment of women is Serbia. The key behind the b… Read More
The Good Bag Campaign (Dobra Torba) is a product with social and economical benefits for the empowerment of women is Serbia. The key behind the branding is to evoke a strong and easy readable communication. The Bands and symbols are used to communicate the positive and social aspect of the Good Bag project. The Good Bag is better because it represents emancipation accomplished and not only imagined. The Good Bag is the result of a project initiated by Smart Kolektiv committed to the economic empowerment of women as one of the key prerequisites for the development of society as a whole and establishing higher human rights standards. Countless examples worldwide prove that the more women are economically empowered, the society suffers less poverty, gender inequality and backwardness. The Good Bag is better because it's one of a kind – both as a bag and as an example of social entrepre-neurship in Serbia. It's made by unemployed women gathered around several associations from all over the country, and the entire income made from the sale is going straight into their hands. Beside the economic empowerment of women trapped in a difficult social situation, the Good Bag is also important as a visible evidence of the recognized potential of those becoming more and more invisible. Original domestic design, hand–made production and universal values – that is what you support by buying the Good Bag. Plus, you are getting a bag that is unique, beautiful, long–lasting and suitable for every occa-sion. These branded promotional bags are ideal for an efficient and innovative business promotional gift. The Good Bag is better because it represents emancipation accomplished and not only imagined. Read Less
Published:
AD&D: Vjeko Sumic (V&STUDIO)
Project: DobraTorba Campaign (Good Bag Campaign)
Client: Smart Kolektiv Belgrade
Project Management: Smart Kolektiv
Project Year: Spring 2013
 
The Good Bag Campaign (Dobra Torba) is a product with social and economical benefits for the empowerment of women is Serbia. The key behind the branding is to evoke a strong and easy readable communication. The Bands and symbols are used to communicate the positive and social aspect of the Good Bag project. The Good Bag is better because it represents emancipation accomplished and not only imagined.

The Good Bag is the result of a project initiated by Smart Kolektiv committed to the economic empowerment of women as one of the key prerequisites for the development of society as a whole and establishing higher human rights standards. Countless examples worldwide prove that the more women are economically empowered, the society suffers less poverty, gender inequality and backwardness.
 
 
Logotype & DT Symbol
 
The idea of a logotype came from the inspiration od the GoodBag (Dobra Torba) model. As seen in the pictures above the model od the Good Bag gives two designs in one and the "turning" of the bag inside-out yields anothe BIGGER bag capable of storing more inside. So the logotype comunicates the idea of:
 
The Good Bag Label Design
 
The Good Bag Website Design
 
The Good Bag (DobraTorba) in Action 
 
About the Project Good Bag
The Good Bag is better because it's one of a kind – both as a bag and as an example of social entrepre-neurship in Serbia. It's made by unemployed women gathered around several associations from all over the country, and the entire income made from the sale is going straight into their hands. Beside the economic empowerment of women trapped in a difficult social situation, the Good Bag is also important as a visible evidence of the recognized potential of those becoming more and more invisible.
 
Original domestic design, hand–made production and universal values – that is what you support by buying the Good Bag. Plus, you are getting a bag that is unique, beautiful, long–lasting and suitable for every occa-sion. These branded promotional bags are ideal for an efficient and innovative business promotional gift. The Good Bag is better because it represents emancipation accomplished and not only imagined.
Credits:
 
Art Direction & Design: Vjeko Sumic (V&Studio)
Creative Director: Radovan Kupres
Project Leader & Management: Smart Kolektiv
GoodBag Designers: Zorana Stojanović, Marko Ćerketa & Bojan Jovanović
Photography: Marina Perović & Vjeko Sumic
Typefaces: Garamond Pro (Text) & Frutiger Next (Disply)