Good Atmosphere is a home and decoration store opened in 2012. Led by Janniche Skjønhaug, this store is situated in Torvet shoppingcentre in Lillestrøm, Norway.
I worked closely with Janniche and the rest of the management to identify the values and personality traits of the store, before creating the identity. I developed a logo and associated visual language that was as harmonic yet modern and sophisticated as the store was going to be. The tree in the logo resembles a traditional bonsai tree, which brings forth the warmth the store and its employees is associated with. It also brings forth a sense of finesse, durability and quality. By engraving the logo in wood, the identity also gets tied to nature, which is a red thread in the products the store provides.