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Recently, a more selective male market that cares about its image, but wants to avoid mass-produced clothing has emerged. Keeping that in mind Go… Read More
Recently, a more selective male market that cares about its image, but wants to avoid mass-produced clothing has emerged. Keeping that in mind Gonzalez is born; a brand focused on those men who seek a casual but sophisticated look. We aimed to create a graphic style that is classic but modern at the same time, for this, we used golden hot stamping, very dark turquoise for the backgrounds and a vintage looking hand made typography in the logo. Read Less
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Gonzalez
Recently, a more selective male market that cares about its image, but wants to avoid mass-produced clothing has emerged. Keeping that in mind Gonzalez is born; a brand focused on those men who seek a casual but sophisticated look.

We aimed to create a graphic style that is classic but modern at the same time, for this, we used golden hot stamping, very dark turquoise for the backgrounds and a vintage looking hand made typography in the logo.
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