• Gok Month is a month long take-over on LifeStyle You featuring brand new shows from brand ambassador, Gok Wan. The graphics package includes: Teaser Package, Highlights / Launch Spot,
    Bespoke Promo Package (Full Frame Graphics, Pack Shot, Logo Resolve).
     
    Art Direction and Design by Samuel Dunn
  • My original concept for the Gok Month graphics package used the LifeStyle You brand colours sliding into place in a bold repetitive geometric pattern. Quick, sharp movements cut to a pulsating soundtrack. This graphic treatment was influenced by the modular and futuristic set we were intending to shoot Gok Wan in but when we opted for a naturalistic warehouse space I felt we needed to shift the graphic presence to better reflect this new environment.
     
    Original graphic concept (mock-ups):