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Gösser Lemon Courier - The first free of charge beer ordering service on Facebook.
Published:
Gösser NaturZitrone 0,0% - Lemon Courier
The first free of charge beer ordering service on Facebook.
Achieved b
Friendly Creative & Strategy Agency
The new, alcohol-free, lemon-flavored Gösser, is consumableanytime and anywhere and one does not need to eschew him/herself if he/shewants a refreshing beer – this is the message that led us to develop the GösserCitromfutár (Gösser-Lemon Delivery). The Gösser Citromfutár (Gösser-LemonDelivery) is facebook’s first free beerdelivery service in Budapest. Fans can order the freelemon-flavored refreshment via a few clicks of a button and the enthusiasticbeer couriers come to the address provided by the customer –
if everything wasthis simple …



The logo


The key visual

BTL


For the Gösser Citromfutár (Gösser-Lemon Delivery) application, we developed a short tutorial-style video that portrays the experience of free beer-testing. The video educates our consumers about the service and is spreading like a virus.

Cast:

Creative Director: Karányi Dani, Mátrai Miki
Account: Kocsiscsák Fruzsi
Copywriter: Kuritár Csaba
Art Director: Török Csaba
Cutting: Szilágyi Viktor
Vfx: Szilágyi Viktor
Photographer: Éva szombat


Online

Due to the facebook application, tens of thousands can test the new, alcohol free lemon-flavored beer, as it is delivered to them. The result: smiling and satisfied fans, who might, because of the special service provided by the brand, become long-term committed consumers.



YouTube channel
Social

The message is simultaneously spread via facebook posts, the sharing of such posts, thousands of facebook like-s, and, of course, the photos of the smiling beer-tasters.



Social media site Landing tab_1

Socil media site Landing tab_2
The application
ATL

Embodying the ATL aspect of the campaign, even days before the activation of the application, street advertisements of the Gösser Citromfutár (Gösser-Lemon Delivery) service were observable on the busy plazas of Budapest.