Gnctrkcll | '12

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  • Ad campaign for Turkcell's youth brand Gnctrkcll
    Creative Direction and campaign visual identity by Orgut Cayli 
    Date: April / May 2012 | Agency: Manajans/JWT | Client: Turkcell 
    Creative Team: Tugbay Bilbay, Sami Basut, Orgut Cayli, Ugur Genc 
    Emrah Guzel, O. Nadir Aydın | Director: Gonenc Uyanik | DoP: Michel Dierickx 
    Music: Model | Photography: Emre Uzer | Doodles: Yavuz Ozturk

    'Handmade look' and 'randomness' was in the brief.
    We didn't use casting in the campaign. 
    They were all real collage students selected by online voting.

    Smiley, names, characters and all related indicia are licensed by Smileyworld Ltd.
  • Doodles: Yavuz Ozturk
  • Gnctrkcll Manifest | TVC for Turkcell | Date: May 2012 | Agency: Manajans/JWT | Client: Turkcell
    Director: Gonenc Uyanik | DoP: Michel Dierickx
  • Gnctrkcll Manifest Director's Cut | TVC for Turkcell | Date: May 2012 | Agency: Manajans/JWT | Client: Turkcell
    Director: Gonenc Uyanik | DoP: Michel Dierickx
  • Gnctrkcll Manifest | Music video for Turkcell | Date: May 2012 | Agency: Manajans/JWT | Client: Turkcell
    Director: Gonenc Uyanik | DoP: Michel Dierickx | Music: Model