Ad campaign for Turkcell's youth brand Gnctrkcll
Creative direction and campaign visual identity by Orgut Cayli
Date: April / May 2012 | Client: Turkcell
Creative Team: Tugbay Bilbay, Sami Basut, Orgut Cayli,
Ugur Genc Emrah Guzel, O. Nadir Aydın
Director: Gonenc Uyanik | DoP: Michel Dierickx
Music: Model | Photography: Emre Uzer
Doodles: Yavuz Ozturk
'Handmade look' and 'randomness' was in the brief.
We didn't use casting in the campaign.
They were all real collage students selected
by online voting.
Smiley, names, characters and all related indicia are
licensed by Smileyworld Ltd.