A new way to consume cheese.
An approach to change the habits of seniors toward cheese. Promote the health side of the product through events and co-branding between cheese and activites separted into three categories (brains, heart, and bones).
The project includes a new stand inside the supermarket and a signage path leading to it, a website to propose activites and share them and finally a smartphone application that permits a scan of the different products and renders attributes, recipes and activities assiociated with each particular products.
This project is a student project that was conducted for a competition instituted by Bongrain under the supervision of ESAT (visual communcation school in Paris)
