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Branding and identity design for luxury sunglasses retailer.
Glare is a retailer of high-end luxury and sports performance sunglasses located in Melbourne, Australia.
Particularly in its primary usage as a white-on-black brand, the Glare logo fuses luxury fashion aesthetics with implicit references to the function of sunglasses to reduce sunlight and glare. Stripped-down white letters (most notably the central ‘A’) are set against a field of solid black to suggest the interplay of light and shadow.
A restrained colour palette serves to reinforce the understated elegance of the store’s product lines.