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Give Luck a Chance. Creative team: Dan Bradley | Kurt Beaudoin | Rich Bullock Director: Richard Bullock Producers: Sam Lees | Nic Beer… Read More
Give Luck a Chance. Creative team: Dan Bradley | Kurt Beaudoin | Rich Bullock Director: Richard Bullock Producers: Sam Lees | Nic Beer Read Less
Published:
Lotteries worldwide have tried to make people play more, often by simply demonstrating a lavish dream.
 
We decided instead to remind people of a time when they truly were luckier - a time when they took more chances.

PADC awards 2012: Best of show and Gold for TV & Cinema: 'Give Luck a Chance' Lotterywest.

http://www.campaignbrief.com/wa/2012/11/meerkats-take-out-best-of-show.html
Production still: Dan Bradley