The branding of a framing company
custom framing. Targeted at young professionals who are cultivating an
interest in art and culture, and art collectors and coinsures, Girt by Wood aims
to provide a holistic experience as much as a product. Customers go though a
consultation process taking a hand in every decision from, shape,timber and
jointing to finish and glass.
recontextualising it in a minimalist and timeless manner for a modern audience.
This was realized using strong typography,black and white filmic photography
and effective use of paper stocks. I also employed specialty printing and inks,
in addition to other tactile elements such as stamps, embossing, calico fabric,
and laser wood engraving to suggest the textures of the workshop, and invite
user interaction to create an emotional connection between the customer and
The driving concept behind this design is the idea of the frame, not just in a
physical sense, but as a concept ofunderstanding. By harnessing thisidea, I
wanted to make‘Girt by Wood’ an ideology, a way of thinking andsomething
bigger than a simple framing company. Just as in any good restaurant you are
paying for theatmosphereand the service as much as the food, the branding of
Girt by Woodsuggests you are a critical part of the process in the creation of
your frame, and this engenders a strong connection with the brand.