gill sans THE HELVETICA OF ENGLAND
Before the fads of Swiss design. England knew what was what. The clean straight lines of Gill Sans are almost as British as Jane Austen or the Queen herself. From the hand lettering of Eric Gill, Gill Sans has become the typeface that characterized England. The type that defined the British Propaganda posters of World War II has been used for years and in modern day used to define English style as it serves for the BBC identity. Through the years this type has been popular for many countries, though most consider it synonymous to its country of origin.