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A logo design brief for a new Facebook app progressed into a full-blown brand identity project with creation of the online assets from icons to i… Read More
A logo design brief for a new Facebook app progressed into a full-blown brand identity project with creation of the online assets from icons to infographics and promotional work including taxi adverts. Giftingle is a Facebook application that helps suggests gift ideas for friends and family based on their interests and activity. The look and feel of the brand needed to be fun and magical with iconic gift related imagery but also be agnostic to any particular gift buying occasion. It also needed to be quite simplistic in design and palette so that it could be adapted for seasonal promotions. Various logo ideas were developed inline with the brief before the final concept was chosen, a simple, bespoke design incorporating a tag, bow and custom font. After some refinement to the palette and typography the design was then adapted to work alongside various icons, infographics and other online assets. The client was very pleased with the final outcome which successfully addressed the brief producing a unique, consistent set of assets. Read Less
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