My friend Ghemon had to release an old song he wrote back in 2011. So we decided to open up a tumblr with a backwards timeline, in which he tells the story of his career starting from now and going back to 2011, which eventually leads you to the song. Each visual is sharable on its own and helps the story/song to go viral and reach more people.
Strategy, graphic design & art direction http://greygooseblues.tumblr.com/
At the end of the blog you can download the song for free.