Getxophoto 2010 / Book

•

Getxophoto Book

Client description: GETXOPHOTO is a festival dedicated to photography that takes place in Getxo (Basque Country) and supports the exploration of formats, stands and unconventional exhibition spaces to show the different images.

Brief: The festival theme curated by Frank Kalero, in 2010 was “In Praise of Leisure”, and it is about a moment dedicated to self-realization. All the works shown represent leisure rituals in some of its numerous expressions: an occidental leisure based on welfare and for quiet a few, aimed to become its unique reason of being. The brief was to create the graphic image for the exhibition representing the leisure. It has to be clear, bold, and playful.

Approach and solution: The Getxophoto logo, as in years past, is the centerpiece of the poster design. This year, we cutted the logo on paper then folded it (like a paper doll chain) and illuminated it with colored lights to create an atmosphere of fun and partying. The sign system is based on the typography we created “Paper Chain Type”.

Getxophoto book design, in this fourth edition has been published in new format and hardcover. The titles are made with the font "paper chain type" that we created on paper and cut by hand along with the concept of "leisure", the theme of the festival in this edition of 2010.

The magnificent work of the new curator Frank Kalero brings the works of renamed photographers as Martin Parr, James Mollison, Steve Schofield, Phil Toledano, Martin Schoeller, Naomi Harris, Robert Huber, Nadav Kander, Greg Miller, Anoek Steketee, Txema Salvans, Martin Kollar, Andreas Meichsner, Eduardo Arrillaga, Peter Dench and Mentalgassi.

The book is currently for sale at the festival information points and in selected bookstores.