Get Out the Vote / Creer Es

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  • Just before the 2012 elections, a group of Corcoran students launched a game-changing ‘get out the vote’ campaign, Creer Es. A completely non-partisan and student-run campaign, Creer Es is Spanish for “to believe is.” We aim to encourage and empower citizens by talking about beliefs, community, family and how they relate to voting.
     
    We chose a handcrafted aesthetic for the Creer Es logomark, reminiscent of the visual language of Hispanic signage. This friendly and approachable type treatment evokes a sense of nostalgia and engenders an emotional connection between our intended audience and the Creer Es brand.
     
    “Creer Es”, or “to believe is” , is positioned within a speech bubble, with space underneath for our audience to share what they believe. Our tagline, “join our conversation,” appears above the wordmark as a call to action, encouraging our audience to participate in the campaign. We use a bilingual approach for our campaign, because of this, our logomark appears in Spanish and our logotype appears in English, reflecting both languages within the brand and expressing the multicultural aspect of our concept. Creer Es is focused on sharing beliefs and getting involved in our communities. For our events, we thought it would be appropriate to have an informal conversation with members of the community by being part 
    of community events and talking with event attendees and participants. 
     
    Creer Es is focused on sharing beliefs and getting involved in our communities. For our events, we thought it would be appropriate to have an informal conversation with members of the community by being part of community events and talking with event attendees and participants.