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Lack of confidence regarding correct size is both the biggest barrier to begin shopping online, and the most frustrating part of the e-tail exper… Read More
Lack of confidence regarding correct size is both the biggest barrier to begin shopping online, and the most frustrating part of the e-tail experience amongst those that already do. To remedy this, the Get My Size app takes out the guess work by calibrating garments to a fixed standard and thereby removing the guess work for the online shopper. This project required the development of a brand which was at once identifiable but could also seamlessly work within a variety of existing retailers' websites. Read Less
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GET MY SIZE
BRANDING AND VISUAL IDENTITY
Lack of confidence regarding correct size is both the biggest barrier to begin shopping online, and the most frustrating part of the e-tail experience amongst those that already do. To remedy this, the Get My Size app takes out the guess work by calibrating garments to a fixed standard and thereby removing the guess work for the online shopper.