Germany + Brazil 2013–2014 Identity
Germany + Brazil 2013–2014 is a project initiated by the German Federal Foreign Office to strengthen the ties between the two countries. A series of events in all major Brazilian cities, organised by the German Science and Innovation Centre São Paulo, present an up-to-date image of Germany to a largely Brazilian audience.
Despite the events' focus on innovation, technology and sustainability, the mark for the year long joint celebrations appeals first and foremost to the Brazilian zest for life. The colourful ribbon is not only an appropriate symbol for a joint future, the figure it forms at its centre is also a precursor of the fun to come.
The mark was launched on the 14th of February 2012 by the German Foreign Minister Guido Westerwelle in São Paulo.