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The creative brief asked to show the difference in the success of your small business having the new corporate rate of Geocell. One of the most… Read More
The creative brief asked to show the difference in the success of your small business having the new corporate rate of Geocell. One of the most iconic small businesses is in Georgia is the Georgian bakery, called ‘tone’. So, we decided to make a comedy with two bakers, competitors but friends at the same time. They have their bakeries in front of each other and one of them is much more successful than the other one because he can make bigger breads for the same price. This only can have a secret, a special phone rate which gives a profit margin to play with. Read Less
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the secret bakery_geocell
The creative brief asked to show the difference in the success of your small business when you have the new corporate rate that Geocell was just launching.
One of the most iconic small businesses in Georgia is the Georgian bakery, known as 'tone'. So, we decided to make a comedy with two bakers as main characters. They are very good friends but competitors at the same time. Their bakeries are in front of each other and suddenly one of them is much more successful than the other one because he can maje bigger breads for the same price.
This fact only can have a secret, a special phone rate which gives a profit margin to play with.
 

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year // 2012     -     agency // Windfor's     -     creative director // Ema Prisca     -     art director // Germán León     -    copywriter // Beqa Meparishvili