Generation Praktikum
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Invited to showcase our work in the Design Fair in Frankfurt, we began with the exhibition theme – "Private Identity" – and adapted it into our … Read More
Invited to showcase our work in the Design Fair in Frankfurt, we began with the exhibition theme – "Private Identity" – and adapted it into our response: a pop-up t-shirt store as a commentary on the t-shirt's status as the ultimate embodiment of self-branding. We created a series of 500 unique t-shirts, offering 500 individual identities to the shopper. As each shirt was purchased, we photographed the buyer with their new acquisition. The photograph then was placed where the shirt once hung. As the show progressed, the pop-up shop transformed into a pop-up exhibition: a gallery of portraits revealing views of self-perception and identity. GenerationPraktikum.com Read Less
Published:
Logo and Wordmark 
Exhibition Design 
Generation Praktikum: Interview with Michael Rock
Portraits
Invited to showcase our work in the Design Fair in Frankfurt,
we began with the exhibition theme – "Private Identity" – and adapted it into our response: a pop-up t-shirt store as a commentary on the t-shirt's status as the ultimate embodiment of self-branding. We created a series of 500 unique t-shirts, offering 500 individual identities to the shopper. As each shirt was purchased, we photographed the buyer with their new acquisition. The photograph then was placed where the shirt once hung. As the show progressed, the pop-up shop transformed into a pop-up exhibition: a gallery of portraits revealing views of self-perception and identity.

GenerationPraktikum.com