1. Bring visibility to the Salvation Army brand.

2. Move passionate Millennials to action. Specifically, those who have a calling on their lives to love the world and serve others, but need to be encouraged and challenged to step out.

 

This project was created completely by Millennials with the help of a sun-lit September day and a building full of beautiful decay. We shot all of the photography and video in the span of four hours on a Saturday. The whole experience, from the research to the day of the shoot was an exciting adventure.