General Mills - Martin Luther King Day Breakfast 2013
Event Branding and Collateral Design
Each year, General Mills hosts a breakfast in honor of MLK. For the 2013 event I had the opportunity to develop the event branding and design all of the deliverables while at Spunk Design Machine.
The theme of the event was "Education: The Fierce Urgency of Now" and the client wanted to evoke progress and action in the work. This was achieved through the use of posterized graphics recalling civil rights imagery. Additionally, the pencils and Dr. King pointing into the distance provide forward motion and allude to the focus on the future of education.