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Logo design and branding: Concreate Studio; Naming: Lina Lippolis. • Naming Following a request to use the name “Geky”, the chosen label solutio… Read More
Logo design and branding: Concreate Studio; Naming: Lina Lippolis. • Naming Following a request to use the name “Geky”, the chosen label solution proposes a use of the Saxon genitive and an imagine of a key to induce an idea of affinity and to confer an idea of solidity and success. • The key The key since the ancient times has an multiple symbolic meaning, only in few cases connected to its real use. The strict meaning of the key is a metallic object to operate a lock or other lock-off devices. Beyond the meaning of “guarding jealously” it may take on the more used one of “a determinant mean, the best way to obtain something”, or in metaphorical sense “a fundamental element which other things depend on” (the keystone) or also “according to a certain point of view, on the basis of this particular interpretation” (the interpretation key). • The key in dreams When in dreams appears the key or when somebody gives the key to the dreamer, such imagine is connected to a good deal and success, means that one has a right tool to act, to make choices and and obtain what one aims for. The key appears in dreams in its double function of closing or opening, has a power to change things, a situation, and who is its possession is touched by the power which makes him a protagonist of what he is going threw. The key is connected to symbolical meaning of a door, of every diaphragm to be passed, opened, unveiled, and in this exception has an initiative aspect expressed in a passage from one to another level of existence, from certain “before” to certain “after”. The power conferred to this symbol gets lost in the darkness of times and is well represented in a function of the key to the Paradise, the key to the Kingdom of Heaven, in depictions present in different emblems of nobles and popes which express its temporal and spiritual power. Since always a symbol of custody, safety, alliance and therefore the power: this is the current meaning of the key. Presence of the key in various epochs has always indicated a level of the importance of the protagonist: still nowadays an act of giving city's keys to somebody represents a gesture of respect and recognition. The key during the time has always expressed changes of style: let's think about the Roman key, so essential and in the same time so artistic in its form and classic design, or about particularity of the medieval keys decorated with so many symbols, or more else about the elegant decorative refinement of the keys of the Venetian 16th century which have a visual similarity to the rose windows of lagoon's palaces as to the nebulous laces of Burano’s lacemakers, so delicate is their décor. Read Less
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Naming
Seguendo la richiesta di utilizzare il nome  “Geky”, la soluzione “griffe” scelta, propone l’utilizzo del genitivo sassone e l’immagine della chiave, per indurre idea di appartenenza e conferire idea di solidità e successo.

La chiave
La chiave ha sin dall’antichità un molteplice significato simbolico, solo in alcuni casi legato al suo reale utilizzo. In senso stretto la chiave è uno strumento metallico per azionare serrature o dispositivi di bloccaggio.
Oltre al significato di “custodire gelosamente” può assumere quello più usato di “mezzo determinante, via migliore per ottenere qualcosa” oppure in senso figurato, “elemento fondamentale dal quale altre cose dipendono” (chiave di volta) oppure, ancora, “secondo un certo punto di vista, in base a quella particolare interpretazione” (chiave di lettura).

La chiave nei sogni
Quando nei sogni si trova una chiave oppure qualcuno la porge al sognatore l'immagine si collega alla riuscita ed al successo: si possiede lo strumento giusto per agire, per operare delle scelte ed ottenere ciò a cui si aspira. La chiave compare nei sogni nella sua doppia funzione di aprire o di chiudere, ha il potere di modificare uno stato, una situazione e chi la possiede è a sua volta investito di questo potere che lo rende protagonista attivo di ciò che sta vivendo.
 
La chiave è legata al simbolismo della porta, di ogni diaframma che vada superato, aperto, svelato ed in questa accezione possiede un aspetto iniziatico che si esprime nel passaggio da un livello all’altro dell’esistenza, da un “prima a un dopo”.
Il potere attribuito a questo simbolo si perde nella notte dei tempi e viene ben rappresentato nella funzione di chiave del Paradiso, chiave del regno dei cieli, nelle raffigurazioni presenti in diversi stemmi nobiliari e papali che ne esprimono il potere temporale e spirituale.
Da sempre simbolo di custodia, di sicurezza, di alleanza e quindi di potere: questa la simbologia corrente della chiave. La presenza della chiave denota sempre nelle varie epoche il grado di potere del personaggio: ancora oggi donare a qualcuno le chiavi della città rappresenta un gesto di stima e di riconoscimento.
La chiave nel tempo ha sempre espresso i cambiamenti di stile: pensiamo alla linearità della chiave romana, essenziale e nello stesso tempo artistica nella sua forma e disegno classico, oppure alle particolarità delle chiavi medievali decorate con tante simbologie, o ancora all’elegante raffinatezza decorativa delle chiavi del cinquecento veneziano che hanno similitudine visiva sia con i rosoni dei palazzi lagunari sia con i vaporosi pizzi delle merlettaie buranesi, tanta è la leggerezza del loro decoro.
 
 
Naming
Following a request to use the name “Geky”, the chosen label solution proposes a use of the Saxon genitive and an imagine of a key to induce an idea of affinity and to confer an idea of solidity and success.

The key
The key since the ancient times has an multiple symbolic meaning, only in few cases connected to its real use.
The strict meaning of the key is a metallic object to operate a lock or other lock-off devices.
Beyond the meaning of  “guarding jealously” it may take on the more used one of  “a determinant mean, the best way to obtain something”, or in metaphorical sense “a fundamental element which other things depend on” (the keystone) or also “according to a certain point of view, on the basis of this particular interpretation” (the interpretation key).

The key in dreams
When in dreams appears the key or when somebody gives the key to the dreamer, such imagine is connected to a good deal and success, means that one has a right tool to act, to make choices and and obtain what one aims for. The key appears in dreams in its double function of closing or opening, has a power to change things, a situation, and who is its possession is touched by the power which makes him a protagonist of what he is going threw.
 
The key is connected to symbolical meaning of a door, of every diaphragm to be passed, opened, unveiled, and in this exception has an initiative aspect expressed in a passage from one to another level of existence, from certain “before” to certain “after”.
The power conferred to this symbol gets lost in the darkness of times and is well represented in a function of the key to the Paradise, the key to the Kingdom of Heaven, in depictions present in different emblems of nobles and popes which express its temporal and spiritual power.
Since always a symbol of custody, safety, alliance and therefore the power: this is the current meaning of the key. Presence of the key in various epochs has always indicated a level of the importance of the protagonist: still nowadays an act of giving city's keys to somebody represents a gesture of respect and recognition.
The key during the time has always expressed changes of style: let's think about the Roman key, so essential and in the same time so artistic in its form and classic design, or about particularity of the medieval keys decorated with so many symbols, or more else about the elegant decorative refinement of the keys of the Venetian 16th century which have a visual similarity to the rose windows of lagoon's palaces as to the nebulous laces of Burano’s lacemakers, so delicate is their décor.
 
 
 
 
Symbol and typeface design
Il simbolo ed il carattere seguono le caratteristiche della forma ricavata dalle linee di intersezione di cerchi con un rapporto di 3:1.
 
The symbol and the typeface follow characteristics of the form extracted from intersection lines of circles in a relation 3:1.
 
 
Logo design
 
 
Positive and negative logo
Colour:
 
Il logo non prevede colori specifici. I colori verranno scelti di volta in volta in base a situazioni e contesti.
 
The logo does not have specific colors. The colors will be chosen according to situations and contexts.
 
 
Minimal dimension of logo and symbol
 
 
Font to be used
 
Patterns
 
 
Branding


Thank you for watching our work.

Logo design and branding: Concreate Studio
Naming: Lina Lippolis