Gatorade Benefit Project
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Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sport… Read More
Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day I was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star. Read Less
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Gatorade Benefit Project

Gatorade partnered with artists from around the world to create a dynamic print campaign highlighting star athletes from baseball, football, and tennis and Athleticism. The campaign featured illustrations of the athletes demonstrating the benefits of Gatorade products under the tagline “Win From Within.” 

Commissioned by TBWAChiatDay I was asked to illustrate a combination of three ads for the campaign including the artwork for Cam Newton, Derek Jeter and Usain Bolt. The visual direction was so well-received by PepsiCo that they invited me to do a fourth ad for JJ Watt, as well as participate in a short segment on for MTV interviewing him.
For any inquiry, please contact:

House of colors / www.houseofcolors.net

Adhemas Batista:
Email: hello@adhemas.com or adhemas@houseofcolors.net
Tel: +1 310 893 4974
Follow my Instagram: @adhemas