Gathering The Gathering
Spot Illustration and Brand Development
Gathering The Gathering is Blackrock Castle Observatory's unique twist on The Gathering—an initiative which aims to recall the Irish diaspora to their homeland during 2013, and to "showcase and share the very best of Irish culture, tradition, business, sport … and the uniquely Irish sense of fun."
Gathering The Gathering encourages participants to upload a short 1-minute video at any time during 2013, describing what being Irish means to them. At the end of the year, these videos will be beamed via radio telescope to Epsilon Eridani, a star (with one confirmed extrasolar planet) approximately 10 light years from Earth!
I was asked to create a visual identity for the project, which included a spot illustration for the website, a logo, and various print and web applications. The concept I developed for the illustration was a message in a bottle rocket, sailing through the interstellar void on it's way to Epsilon Eridani. This image was incorporated into a large star map—tracking the bottle rocket's journey from Earth—which became part of an interactive display at the project's launch, where visitors could sign up to be part of the project.