BRIEF
Garuda Tour&Travel is a company based in East Java, specialized in aerial transport ticketing and international tour offering deals. Therefore, the name 'Garuda' was chosen with great hope to also achieve the aerial market's supremacy as the king of birds' mythology.
The client was fond toward 'pictorial' or 'lettermark' logos or a combination of both, with a minimalist or elegant approach and warm colors.
The garuda bird that is used as the inspiration for the logo is closer to the Indonesian's concept of Garuda as a supreme king of birds (an enormous eagle) instead of Thai's humanoid-shaped mythical Garuda.
