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About

About

Print campaign for Garmin
Published:
Garmin
GPS for Automotive
Our brief was to create a print campaign that inform drivers the benefit of using a
Garmin GPS and to change their habit of using their gut feel when looking for directions.
 
China is a fast growing country. With new roads and buildings built almost
every day, GPS, especially for automobile, is becoming extremely important.
 
By mixing the head and tail of vehicles, we illustrate the problem faced
by drivers in China in a interesting and yet powerful way.