Add to Collection
About

About

Garmin approached Tonic to help with their reposition into the Australian Fitness market. We created a new positioning statement and re-designed… Read More
Garmin approached Tonic to help with their reposition into the Australian Fitness market. We created a new positioning statement and re-designed all existing press advertising to shift the market focus from automotive GPS to a lifestyle fitness brand. "Go Beyond Ordinary" was developed to define this new direction and act as an empowering statement for a new generation of Garmin customers. Read Less
Published: