Add to Collection
Tools Used
About

About

Garden Variety is a fictional client that was created to have us work on a full multimedia campaign. Logo, package design, store display, mobile … Read More
Garden Variety is a fictional client that was created to have us work on a full multimedia campaign. Logo, package design, store display, mobile app design. The direction of the companies brand was chosen by the student. I chose to do a modern look that said “fresh” I created for this a modern mark and user created typography. Read Less
Published:
Previous iteration, a split tomato. The first part of the tomato creates the "G" where as the second half creates the "V"
Here I played with the idea of having leaves create the letters "G" and "V"
The chosen logo is a mix of using the leaf concept from before and revamping it. The logo and user created typography are based off of a circle.
Logo Specs
Bottle tag
Brand extensions, blue is Creamy Ranch, red is Raspberry Vinegrette.
More brand extensions, orange is Thousand Island, yellow is Creamy Caeser.
Bottle cap
Package design front and back.
Package design.