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Product range developed for Mothers Day. As Creative director headed up the CTTC creative team, worked in partnership with Woolworths and alongsi… Read More
Product range developed for Mothers Day. As Creative director headed up the CTTC creative team, worked in partnership with Woolworths and alongside some of South Africa's most renown design agencies. Read Less
Published:
Garden Party / Fresh Flowers
Primarilyproduced for Mothers Day, a vibrant floral and illustrative style combined withmodern packaging wasused to both appeal to a wide demographic of mothers, and also to advocatelongevity beyond thecelebration period. Choosing folded carton box technology and omitting the boxlids in place of PETwindows, gave the product a stunning shelf appearance, whilst also adhering to Woolworthsgood beauty principals. Glass bottles were used to give a quality feel andthe products titles and descriptions were framed within a purple panelto ensure prominence against the designs bright backdrop.