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About

About

Terms used by the client to describe their business were: "retro" + "modern", competition, experience, forward, reliable. These dictated the shap… Read More
Terms used by the client to describe their business were: "retro" + "modern", competition, experience, forward, reliable. These dictated the shape and look for the logo. Read Less
Published:
Garagem Aurora  Identity
Garagem Aurora is a auto shop specializing in classical cars, racing cars, porche models, and in the design of auto parts.
The design of the logo stands for the vast acquired experience "projecting" it for the future. As a family owned business, their expertise combines both the traditional technical knowledge of the father and founder of the business, with the up to date car engeneering skills of his son.
The chosen color palette was inspired by auto race flags, where the black flag with an orange circle indicates that a car needs mechanical assistance.
logo construction
logo usage on a colored background
logo. negative
postcard
business card
sketches