This was a school project for the Communications Design Class at the Art Institute of Pittsburgh. For this class I had to choose a Fortune 300 Company and study the brand. Over 10 weeks I followed the stock market, reseach the company history, produced logo studies, a sample of a brand standard guides, as well as advertising campaign and promotional pieces that reflected the brands image. At the end of the 10 weeks I compiled all of this information and created a single book that was printed. Along with the Gap brand information I had to write about a designer who has inspired me.