• GAP app
    An iPhone app that matches the weather outside to GAP clothing.
  • You hop out of bed in the morning. You check your iPhone for the weather. Your GAP app says it's gorgeous outside! You take inspiration from the model featured and don a summer dress. At work, you check the GAP app again to discover that it's going to rain later. Aw. But the model is now showing a cute pair of rain boots. You click on "See This Outfit at GAP.com" to see check out the boots and the rest of her outfit. You can then purchase the boots or share the outfit with friends online. 
    The GAP app is instantaneous marketing of seasonal GAP clothing.