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Challenge To celebrate the iconic life of Mahatma Gandhi and to commemorate his 141st birth anniversary in a way that would grab the attention o… Read More
Challenge To celebrate the iconic life of Mahatma Gandhi and to commemorate his 141st birth anniversary in a way that would grab the attention of the youth of India. Solution Considering the exercise was to trigger the imagination of the youth towards Mahatma Gandhi's teachings, we created a font aptly titled 'Gandhijifont' in the ten most popular scripts of India, where each and every letter had the trademark Gandhi glasses subtly incorporated into them. On its completion, we popularized the font on the website www.gandhijifont.com and also made it open for free download on dozens of social media websites Result Thanks to the innumerable mentions in the media and the social blogosphere, hundreds of people downloaded Gandhijifont and used it as their default font in all outgoing communication. Since then, the font has been downloaded hundreds of thousands of time and is now a standard feature in both home and office computers, more importantly on an everyday basis it gives millions of Indians the opportunity to see the world through the Mahatma's eyes. Read Less
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Credits
Client: Leo Burnett
Agency: Leo Burnett, Mumbai
National Creative Director: K.V Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director-Design / Typographer: Payal Juthani
Designers / Typographers: Nadine Pereira, Zainab Karachiwala
Copywriter: Sachin Kamath, Nikhil Mehrotra
Guest Copywriter: Agnello Dias (Taproot India)
Web Developers: Amjad Pendhari, Sujay Surve
Client Servicing: Ankur Mitra, Seema Sood, Nirmala Nathan