Add to Collection
Tools Used
About

About

During one month, we rethink the communication of Gallimard and it subbrand Folio.
Published:

School Project || 2013
 
Gallimard is the biggest french books editor; during this project we had one month to rethink the communication of the main brand Gallimard and it subbrand Folio.
(Find the Folio project here).

Everytime you read a book, your imagination travels far away from your daily routine.

We based our concept on that particulary travel. Forgetting everything around yourself is the power of a book. We choosed to express it through what happens behind the scene when you are reading a Gallimard's novel.

Headline : Chapter n°x, page n°xxx
Baseline :  Your are somewhere else
 
 
 
The Pan
 
 
 
The Bath
 
 
 
"The pan", behind the scenes
"The bath", behind the scenes