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During one month, we rethink the communication of Gallimard and it subbrand Folio.

School Project || 2013
Gallimard is the biggest french books editor; during this project we had one month to rethink the communication of the main brand Gallimard and it subbrand Folio.
(Find the Folio project here).

Everytime you read a book, your imagination travels far away from your daily routine.

We based our concept on that particulary travel. Forgetting everything around yourself is the power of a book. We choosed to express it through what happens behind the scene when you are reading a Gallimard's novel.

Headline : Chapter n°x, page n°xxx
Baseline :  Your are somewhere else
The Pan
The Bath
"The pan", behind the scenes
"The bath", behind the scenes