Typography Day 2012
calls for entries on a poster competition, "expressing your favorite word through the typography of your motherscript."
"Galão" is a hot beverage, milk with a dash of coffee, witch has this discreet national fame. It's widely popular as a breakfast drink, loved for it's taste, texture, and the overall warm feeling that usually compensates for cold mornings.
Instead of a literal approach, here's a composition deconstructing the Galão's parts, posing itself as a reminder of another widely popular drink, a contender for our own local giant of beverages. It also hints to abundance, as Galão doubles as a measurement unit, just like "Gallon".