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About

About

Branding a transport company specialized in shipping to Russia by creating a simple yet distinct symbol.
Published:
Branding GUS-TRANS
Transporting company specialized in shipping to Russia
For this project I eventually received a card blance because the company owners realized that it was very dificult to visually make a link to shipping to Russia without touching any sensitive history. I took the two elements of their brand they wanted to stand out: transport and Russia and conveyed it visually to everyone's likings.

Construction
I wanted two contrasting fonts to create some extra tension in the brand to have some balance with the powerful bear. To be sure picking two fonts wouldn't backfire on us I chose two fonts by the same designer: Adrian Frutiger.

Primairy typeface

Secundairy typeface

Colors


Thank you for watching, be sure to check out my online portfolio as well: florisvoorveld.com

Floris