- BMD collaborated with the Fundación Proyecto de Vida, a collective of Guatemalan leaders from all walks of life, to co-imagine ¡GuateAmala!: a joyful and loving vision of a future powerful enough to transform a country.
The approach to the project was to fuse the ambitions and challenges of Guatemala to the possibilities and potential developing in the world. We sought new ways to tackle challenges facing Guatemala today – a legacy of oppressive violence and lack of access to capital, technology, medicine, and education – so that Guatemalans could control their country’s future and their own lives. This multi-year communications project continues to develop strategies to galvanize action and mobilize a nation.