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Working at Precedent I had the chance to work on the website for GSM London. After a recent rebrand ,which I also worked on as a part of the Prec… Read More
Working at Precedent I had the chance to work on the website for GSM London. After a recent rebrand ,which I also worked on as a part of the Precedent team, they needed an updated website to reflect they're new brand posistioning. Two design for the site was inspired by two parts of the new brand, the first was the 23.5° angle (the idea of the angle comes from the axial angle of the earth, this is mixed with the Greenwich meridian line being the strong horizontal). The second part of the concept was taking the idea of transformation, you enter the school as one thing and after your time you are transformed into somethhig new. The main place the transformation aspect can be seen is in the start your journey course search panel which went through a couple of design iterations. Because this is your first interaction with GSM it is the first place you can start to see things changing. You can see the website live here: www.gsm.org.uk Read Less
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