When we began brainstorming ideas for the Adobe Logo Remix project, we started by asking ourselves a couple of questions. What does Adobe mean to us? What role have their products played in our personal and professional lives? Coming out of this exercise, we all agreed that we loved the fact that their products empowered us to express our creativity and ideas.
The next question we explored was the following: as creative developers, technologists and makers, what can we build that will express how we feel?
We finally landed on the idea of figuring out a way to show creativity as it was happening in real time. That’s when we decided that we wanted to capture a single pixel from a group of artists as they worked on their creative projects and manifest it in some way. We also knew that we wanted to build an installation that included physical, digital and interactive aspects to it, aspects that could represent the wide range of talents, interests and skill sets within our team.
We wanted the idea to be expressed in a dynamic and exciting way and settled on the idea of building a large physical installation made up of 100 cubes of light, with each cube being assigned to a specific artist.
We would also need to create a small piece of software and give it to 100 artists to run on their computers. As each artist goes about their day doing their work, expressing their creativity through the software and tools on their computer, the software communicates with their cube in the installation and changes its color to represent the color of the pixel that’s directly under their mouse cursor. We would literally be showing creativity as it was happening.