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About

My graphic design master thesis project was to create a unique new hungarian streetwear brand and use it as an underground cultural platform.
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GRUND is my graphic design master thesis project and a new local hungarian streetwear brand concept. The first collection - GRUND X Slam Poetry is a collaboration with the hungarian slammers, I used their poems and lyrics to create the calligraphic designs.
 
My concept was to create a new platform for the hungarian underground culture, contemporary art and literature. As they are represented on clothes - using the body and the streets as the intermediator - instead of highbrow events, to find a new low brow approach, which might be a better way to get the youth's attention towards art and culture.