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GRS identity
Published:
GRS Corporate identity
Task
The GRS company provides consulting services in the field of HR, helps companies become more attractive to employers. Complicated  branch of business requires visual aids.

Solution
The main elements of identity are illustrations that show the difference between how potential workers perceive the employer’s image before and after the cooperation with the GRS company. The red stripe is the new improved impression: the position is more interesting and prospects are brighter, and people are kinder. The lines are drawn with marker, because it is most often used by potential workers to mark out interesting job offers in the newspapers. The basis of identity is the general principle of design of vector and photo pictures, that allows to expand the range of branded illustrations almost endlessly.