GRITO de COLORES-JOSE CUERVO Pantone Bottle
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Commissioned to capture Mexican pride in a vector illustration for Jose Cuervo Tradicional Reposado and Sliver Tequila bottles, wraps created wit… Read More
Commissioned to capture Mexican pride in a vector illustration for Jose Cuervo Tradicional Reposado and Sliver Tequila bottles, wraps created with PANTONE Thermal Inks- the art colorizes when in cold temperature. Read Less
Published:
A vector illustration - Adobe Illustrator • Wacom Intuos 4 • PANTONE® Thermal Inks
Client: DIAGEO NORTH AMERICA & JOSE CUERVO INTERNATIONAL
Brand: Jose Cuervo Tradicional Reposado and Silver Tequilas
Agency: Colangelo Synergy Marketing
12-2011

Commissioned to create a series of vector illustrations to capture the PRIDE of MEXICO for a special series of limited edition bottles. What made them "special"? 
The illustrations were created with PANTONE® Thermal inks- Understanding that Tequila is most flavorful when served cold. The bottle wraps would change color from an outline,during room temperature to a full bloom color version at a colder temperature ( when stored in a freezer and served).
 
The actual Jose Cuervo label for each, plus a die line - were the only assets supplied to me.
I created two separate illustrations- 1 for REPOSADO and 1 for Silver ( Blanco).
These were produced and sold ONLY in Mexico.
Cheers and enjoy!
 
en Espanol:
Encargado de crear una serie de ilustraciones de vectores para capturar el orgullo de MÉXICO para una serie especial de botellas de edición limitada. ¿Qué los hizo "especial"?
Las ilustraciones fueron creadas con tintas Thermalde PANTONE ® -Entendiendo que Tequila es más sabroso cuando se sirve frío. Las envolturas de la botella sería cambiar el color de un esquema, en la temperatura ambiente a una versión en color plena floración a una temperatura más fría (cuando se almacena en un congelador y se sirve).

He creado dos ejemplos-1 independientes para REPOSADO y 1 de plata (Blanco).
Estos fueron producidos y vendidos sólo en México.
Saludos y disfrutar!
Below: Simulation of the SILVER bottle wrap changing colors from warm to cold.
 Below: 9-18-2013 Spotlight article on the dieline.com (< click to read more)
Below: 11-4-2013 Feature story on the Packaging Design Blog (< click to read more)
Thank you for visiting.
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