GM Yukon launch
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We wanted to appeal to potential vehicle buyers/internet users from different backgrounds and across a diverse region. Building on the above the … Read More
We wanted to appeal to potential vehicle buyers/internet users from different backgrounds and across a diverse region. Building on the above the line theme of highly advanced robots/beings, that are in awe of the Yukon and who seek to gain its respect, we decided to build the website as if the viewer became the robot. Set in a high tech, crisp and clean laboratory environment, the viewers’ focus is directed on the Yukon and the user has direct interaction with the brand. This sets the viewer up to fully explore the Yukon through amazing 3D modeling and informational videos that portray all of the Yukon’s features. Read Less
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GM, The new Yukon launch
3D consumer experience with focus directed onthe advantages of the brand. Fun and engaging campaign with viral idea to extend reach of brand message.