Add to Collection
About

About

We didn't just give people peace of mind, we gave people certainty. Transforming GIO from a brown suited Government insurance brand into a a bran… Read More
We didn't just give people peace of mind, we gave people certainty. Transforming GIO from a brown suited Government insurance brand into a a brand that is human, trustworthy and renewed character. Scott worked on this as part of the strategy leadership team with the crew at Leo Burnett Sydney Read Less
Published:
GIO - We cover details
We gave people more than just peace of mind, we gave people certainty
Challenge
Turn this brown suited Government insurance office into a warmly human andtrustworthy brand

Solution
By targeting people who wanted more than justpeace of mind – we showed that GIO gave people certainty, by working togetherwith you to ensure every detail is covered

Result 
Double digit growth in brand preference, quotes up 27% - and GIO gained re-newed character and warmth as a brand