GIO - We cover details

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  • GIO - We cover details
    We gave people more than just peace of mind, we gave people certainty
  • Challenge
    Turn this brown suited Government insurance office into a warmly human andtrustworthy brand

    Solution
    By targeting people who wanted more than justpeace of mind – we showed that GIO gave people certainty, by working togetherwith you to ensure every detail is covered

    Result 
    Double digit growth in brand preference, quotes up 27% - and GIO gained re-newed character and warmth as a brand